We're thrilled to announce that the She Served Initiative has been featured in recent press coverage! With each media coverage, we're steadily spreading the word about our mission to honor women veterans. Please take a moment to explore the press coverage we've received so far—it's a testament to our dedication to highlighting the invaluable contributions of women in the military. This is what it's all about: amplifying their voices and recognizing their remarkable achievements. Click on each photo to learn more about our coverage.  


Atlanta News First 

" Schmidt is also a member of Georgia Military Women. She empowers female veterans through the She Served Initiative, her nonprofit, but finds encouragement herself through Georgia Military Women.

“Nothing is ever intentional or in a mean-spirited way it is just that the image of a veteran is typically a male,” said Schmidt. “That is what Georgia Military Women does very well is give us a voice.”

Atlanta News First 

“It is just an honor to be around her. I was saying earlier, we are a little star-struck,” said Martina Schmidt, with the She Served Initiative.

The She Served Initiative works to tell the stories of female veterans so they are not forgotten. The nonprofit, founded by a veteran, highlights veterans across the country on their platforms; documenting them to keep their story alive.

“We photograph all women veterans, from all services and all generations. We are to this day, unfortunately, invisible sometimes to the public,” said Schmidt.

She Served is highlighting Badger for their magazine; sharing with readers some of her greatest accomplishments and her best stories.

CN2 News 


TEGA CAY, S.C. (CN2 News) – She Served Magazine, an initiative to bring awareness to female Veterans, recently came to Tega Cay to share the stories of female Veterans in the area. The Fourth Special Edition Issue from She Served is now published and highlights 11 Veterans from Tega Cay.

In the magazine She Served shares it had the privilege of meeting the remarkable women Veterans who represent the Army, Air Force, Marines, and Navy.

The organization along with the Tega Cay Veterans Association held a photoshoot at the Glennon Center where photographer and managing editor, Martina Schmidt, spent 30 minutes with each Veteran. 


Voyage ATL 

The She Served Initiative started as a passion project while running my photography business “Martina’s Images”. That passion grew, and I found myself spending more and more time photographing and telling the story of women veterans. I then decided to devote all my efforts to photographing women veterans and telling their story and founded the non-profit organization the “She Served Initiative”. We are now a 501 c 3 non-profit organization registered in Georgia. As a professional photographer and female veteran, I felt I could contribute in a small way to bring much-deserved attention to women veterans.